6 Ways That WiFi Can Benefit Retailers

shopping centre

WiFi presents many advantages and unique opportunities for all retailers to benefit from, including the collection of valuable consumer data, productive marketing opportunities and the ability to enhance your brand image.

RedMobi understands how important WiFi is to everyone, whether you are watching a video, surfing the web or sending messages. In today’s busy world customers expect to access the internet everywhere. But what are the key benefits to retailers? What do they get in return for offering WiFi to their customers?

6 WAYS THAT WIFI CAN BENEFIT RETAILERS

MORE TIME SPENT ON THE PREMISES

With the continuous growth of online shopping it is guaranteed for retailers to draw people to their stores as this provides them with the opportunity to up-sell. One of the biggest benefits of having free WiFi is that customers will spend more time in-store enabling them to make more informed decisions about purchases.

MEETING CUSTOMER EXPECTATIONS

Customers now expect WiFi as normal and many retailers already offer a basic WiFi service to their shoppers. Those retailers who do not embrace free WiFi will end up falling behind their competitors, which may impact their ability to compete on the high street.

KNOW YOUR CUSTOMERS BETTER

With the vast amount of consumer data now available, businesses are better equipped to provide to the needs of their customers. The businesses that embrace WiFi can adjust their in-store and online promotions to suit individuals, therefore influencing purchasing habits.

BUILD CUSTOMER LOYALTY

Customer loyalty plays an important role in retail due to the high levels of competition. Retailers who offer WiFi will gain an advantage over their competitors as it provides another channel of communication with their customers. Advances in WiFi will form a key part of future marketing strategies as it will enable retailers to maximise customer loyalty and encourage repeat business through incentives such as vouchers or loyalty points.

OFFER WIFI PROMOTIONS

WiFi networks typically present a landing page of your choice when a customer first logs into the network. This is an ideal place for retailers to advertise promotions and offers along with key information regarding their visit. Keeping content fresh and ensuring it is updated on a regular basis is vital as the landing page may be the first point of engagement that a retailer has with it's consumers.

REDMOBI WIFI

Connecting your customers with RedMobi's secure, adaptable WiFi couldn't be easier. RedMobi solutions provide enterprise levels of security, a range of access method and the ability to offer differentiated, identity based access, all tailored to your business needs.

Over the next few years, the growth of mobile technology will continue to rise along with data consumption. Having a robust network infrastructure will reduce the bandwidth pressures allowing retailers to enhance their offering and increase business.

For more information how we can help with your stores WiFi call us today on 0870 352 1010 or email us today at info@red-mobi.co.uk